Screen Shot 2016-02-14 at 2.59.13 PMThis is the fourth year I am working with Toesox.com. Working with their creative team is fantastic. Each year we get to do more and more with the catalog. This season we were shooting in a huge warehouse here in San Diego. On the one hand,  the big warehouse gave us tons of options. On the other hand, lighting the huge space in creative ways took a bit of work after the 50th image. To change things up a bit, I designed this image to appear as if there was a stream of sunlight hitting our most excellent model (Kenna Crouch). The light in this image was all artificial as described below.

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The key light is a strip soft box with a grid located just to the right of Kenna. This light skimmed across her arm and shoulder and face. You can see the footprint of the light at camera left on the floor adjacent to her head. The problem was that her foot was too dark. Since this is a catalog for a sock company that just wouldn’t do so I added a  reflector with a 20 degree grid to pick off her foot.

We were almost there. Keep in mind, however,  that this room had a bunch of natural light. See all those windows in the background? It was bright in there as this image taken a few minutes later, in essentially the same part of the room, with a completely different light set up demonstrates.

toe soxTo get that that dark background I had to do some adjustments in camera and with the flashes to get that effect. This, however made her just too dark so I added a big umbrella behind the camera to open up the shadows and add a bit of light back into the room.

As far as post goes – not much with this one. Because of our excellent makeup artist Antonella Aniballe  I had the pleasure of doing almost no facial retouching (NOTE: Toe Sox wants to keep their images authentic and per their instructions,  I also do essentially zero retouching on the dancers either – seriously) and all I really had to do with this image was remove the door in the background. Here is the image right out of the camera.

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And a few more from the catalog.

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